No, you read that title correctly: McDonald’s do have a new clothing and home line. I thought it was a joke when I first saw it on Buzzfeed (, but unfortunately I am not joking. Maybe Moschino are to blame (below), but at least Moschino made it look relatively passable:

death and taxes mag

Unfortunately I don’t know if I can say the same about the McDonald’s and their Big Mac designs, however doesn’t it look adorable on this French Bulldog? Awwwwww!

Daily Mail

Not quite as cute on this hipster though…

Metro UK

Anyway, the point of this ridiculous fashion/home line is part of a McDonald’s “#imlovingit24” campaign; the tagline is: “24 gifts of joy. In 24 cities. Over 24 hours” (for more info click this link: Below is a photo that showcases the variety of items in this McDonald’s range: hoodies, bedding, wallpaper, wellies, tops, trousers and of course, a dog coat…

the hans India

The bedding:

ad week

The wellies – will they be the ‘it’ accessory for all the festivals this summer?:

Daily Mail

Let us know what you think and whether this campaign will really make a difference!

P.s. Is it just me or do the models below not even look happy to be wearing these clothes, particularly the lady on the left?


Natasha Lane 


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