Many models and women have been joining the #DropThePlus campaign to get the term ‘plus-size’ banned from the modelling and retail industry. According to ELLE, a model wearing a greater size than 10 or 12 (UK) is considered ‘plus-size’. Did you know the UK average dress size for women is apparently size 16?

This ‘movement’ mainly began in February when Ajay Rochester, who is the former host of the Biggest Loser Australia, posted a picture of the model Laura Wells on Instagram with the caption including:

‘How the F*K can this woman be considered plus size?’


Wells is a size 14 (AU) and, according to news.com.au, she says ‘she is referred to as a ‘plus size’ model in the modelling industry because she is “between 3-6 sizes larger than a normal, industry standard model.”’.

Another model to join the campaign and support Rochester is Melbourne-born 21-year-old Stefania Ferrario. She is currently the face of Dita Von Teese’s lingerie label and she does not agree with the label ‘plus-size’ and thinks it should be dropped altogether. Stefania is a size 8 (US) which is a size 14 in the UK. She caused controversy when posting a semi-naked selfie on Instagram with ‘I am a model’ written on her stomach. She attached the comments “I am a model FULL STOP” and “I’m NOT proud to be called ‘plus’, but I AM proud to be called a ‘model’, that is my profession! #droptheplus”


“Sexy is a state of mind, not a dress size,” Ferrario wrote on Twitter. “The sexiest thing anyone can possess is confidence. Don’t let society dictate to you what’s beautiful, embrace what makes you different.


Laura Wells adds this on the issue: “The term is there as a job title. But in reality, in the real world, I’m not a plus-sized person. That’s where the confusion comes about. It has a lot of negative connotations attached to that word.
People don’t look at my body and think I’m plus sized. They think that I’m normal, because I am. I’m an average sized person.

On one side, the separation caused by the use of the term ‘plus-size’ could have negative effects on how girls and women perceive themselves, placing those above size 12 in ‘another group’. People such as Ferrario and Rochester believe there is a difference between being a healthy body size and being ‘overweight’ and the term ‘plus-size’ is not helping the view. However, some models may feel empowered to represent the average sized women and bodies of different sizes.

What are your thoughts on the campaign?


Sabrina Dhillon