By Anne-Marie Lee.

Each year everyone waits with anticipation of the John Lewis advert and this year they delivered the Man on the Moon advert which when I first watched it I was slightly underwhelmed as it had no real tear jerking moments unlike previous adverts they have produced. It was then two days later I saw Sainsbury’s advert which is titled ‘Mog’s Christmas Calamity’.

The advert features an adorable animated cat called Mog which actually featured in a set of children’s books penned by Judith Kerr. These unfortunately ended in 2005 with Mog’s death but lets not focus on that. Let’s focus on the wonderful Christmas advert.

When I first saw it, I was visiting my brothers house and the advert came on just before The Simpsons. I have to say I have never seen my nephew just stop still and watch a whole advert before but Mog caught his eye and he stopped what he was doing and watched the entire advert. We wondered what the advert actually was advertising until the very end. My nephew loved the advert which then made me fall in love with the advert and find out more about it.

If you haven’t seen the advert, then below is spoilers so just skip this part.

The advert starts with a voiceover and what seems to be a normal British house covered in snow. Then they introduce the characters and especially Mog.


It then results in Mog knocking things over and causing the oven to turn on. When Mog leans on the oven black smoke comes out and then back to back trouble follows, with Mog pulling some adorably funny faces. She manages to dial 999 to ring for the fire brigade who show up later in the advert.

The advert contains lots of humours elements. Then the seriousness of the advert happens when they realise that Christmas is ruined. That is until the neighbours pull together and bring bits of their Christmas the Mog’s family.

The advert is full of humour and shows the wonderful Britishness which we are all so proud of and how we pull together when times are hard.

It is a truly heartfelt advert and one of my all time favourites. It made me fall in love with an animated cat which is a big achievement considering I am a huge Dog Lover.

Overall I was totally impressed with Sainsbury’s yet again and I think it wins the Christmas advert this year and will be around for years to come.

If you loved Mog as much as I did, then you can visit Sainsbury’s and buy the book of Mog’s Calamity Christmas or if your lucky enough you might even find a Mog cuddly toy (however they seem to be sold out at most stores) and the best part of it all, Sainsbury’s will make a donation to Save the Children’s child literacy in the UK campaign.

Featured Image – The Guardian